Goji is a berry variety used for centuries in China for its beneficial properties. It is considered as a very important natural source of nutrients all of which are essential to the body. Daily consumption of Goji could benefit the health in multiple ways and may also offer well-being. Laboratory studies have also shown its potential capacity to the reinforcement and balance of the immune system. Moreover, due to its active ingredients Goji may act positively to longevity. The high life expectancies and the overall good health of the habitants in Chinese areas where it is harvested could relate to their consumption of Goji.